Web Survey Bibliography
Successfully engaging respondents in the survey process results in better, more thoughtful consumer inputs as well as happier respondents (who are more likely to participate again). Fostering engagement includes both intrinsic elements (building affinity with respondents) as well as extrinsic (the survey experience). This presentation will focus on the “how-to’s” of respondent engagement,with emphasis on actionable steps researchers can take to create a two-way relationship with respondents and a more engaging experience within the survey process.
Much has already been said about managing sample sourcing, leveraging state-of-the art software, and improving respondent cooperation through a variety of steps. This paper contributes to a comprehensive overview of best practices in online research by taking a careful look at the important – and greatly expanded – role of the questionnaire in online research. Virtually all online surveys are self-administered. That fact alone provides an argument for the need for questionnaires appropriate to online administration. The questionnaire that awaits the online survey-taker provides a crucial – and often overlooked – element in the mix. The received truths about questionnaire design, unfortunately, come primarily from a time before online studies were possible. Now that we’ve had a look at the results of online versus offline research some adjustments need be made. Specific attention is paid to forced-choice and open-ends that can frustrate respondents and provide unfortunate dispensation to survey takers to disengage from the exercise at hand.
Learner Outcomes:
• Understand the steps needed to build ongoing affinity with respondents
• Optimize the respondent experience within the survey process
• Understand how sub-par surveys ultimately hurt the entire research industry
50th MRA Annual Conference and RIF 2007 (abstract)
Web survey bibliography - Conference proceedings (83)
- The Influence of Human Cues on Drop-out and Answer Behaviour within Web Surveys; 2008; Oesterlau, T., Geißler, H.
- Sampling for web surveys; 2007; Rivers, D.
- Reconstructing childhood health histories using internet panels; 2007; Smith, J. P.
- Pilot study to recruite a sample for an online panel: Effects of contact mode, incentives and information...; 2007; Scherpenzeel, A.
- Modes, trends, and content: A comparison of the 2003 HRS internet survey with HRS 2002 and 2004 Core...; 2007; Weir, D.
- Lessons learned: Converting a telephone survey panel to an internet panel; 2007; Roe, D. J., Stockdale, J., Farrelly, M., Heinrich, T.
- Developments in electronic survey design for establishment surveys; 2007; O'Neill, G.
- Response time measurement in the lab and on the Web: A comparison; 2007; Galesic, M., Reips, U.-D., Kaczmirek, L., Czienskowski, U., Liske, N., von Oertzen, T.
- Questionnaire and Survey Design for Online Research; 2007; Wydra, D., Fisher, L., Strunk, K.
- Using Technology to Improve Data Quality; 2007; Cunningham, J., Pearson, C., Parkhurst, D.
- Mobile Phone Data Collection; 2007; Lavine, S.
- Effects of Offering Web Questionnaires as an Option in Enterprise Surveys: the Swedish Experience; 2007; Erikson, J., Furubjelke, E.
- Using the Web for Surveys of Medical Providers; 2007; Narayanan, V., Giambo, P., Fry, S., Crafts, J.
- Boosting Response Rates: Are There Optimal Times to Email Respondents?; 2007; Bennett-Harper, S., O'Brien, J., Levin, K., Davis, B., Shipp, S., Campbell, S., Sienkiewicz, R.
- Beyond Demographics: Are ‘Webographic’ Questions Useful for Reducing the Selection Bias...; 2007; Schonlau, M., van Soest, A., Kapteyn, A.
- Maximising respondent engagement: The use of rich media; 2007; Reid, J., Morden, M., Perez Echeverria, A.
- Truth in measurement: Comparing Web Based interviewing Techniques; 2007; Couper, M. P., Terhanian, G., Bremer, J., Thomas, R. K.
- The power of the visible: Visual design for Web surveys; 2006; Couper, M. P.
- Attitudinal differences. Comparing people who belong to multiple versus single panels; 2006; Casdas, D., Fine, B., Menictas, C.
- Weighting an Internet Panel Survey on Drug Use and Abuse; 2006; Gordek, H., Williams, Ri. L., Dai, L.
- The professional respondent problem in online panel surveys today; 2005; Fulgoni, G.
- Satisficing behavior in online panelists; 2005; Downes-Le Guin, T.
- Panel proliferation and quality concerns; 2005; Faasse, J.
- Electronic Voting Machines – A comparison applying the principles of computer-human interaction...; 2003; Callegaro, M., Peytcheva, E.
- More than a thousand words? Visual cues and visual knowledge; 2002; Prior, M.
- Questionnaire Pretesting Methods: Do Different Techniques and Different Organizations Produce Similar...; 2001; Rothgeb, J. M., Willis, G. B., Forsyth, B. H.
- Practical methods for sampling rare and mobile populations; 2001; Kalton, G.
- Building an alternative response process model for business surveys; 2001; Willimack, D. K., Nichols, E. M.
- Human centered measures of success in web site design; 1998; Kirakowski, J., Claridge, N., Whitehand, R.
- The Prodigy Experiment in Using e-Mail for Tracking Public Opinion; 1995; Werner, J., Maisel, R., Robinson, K.
- Respondent preferences toward audio-CASI and how that affects data quality; 1995; Kinsey, S. H., Thornberry, J. S., Carson, C. P., Duffer, A. P.
- Best pracices in disk-by-mail surveys; 1992; Witt, K. J., Bernstein, S.
- Customer satisfaction research using disks-by-mail; 1989; Zabdan, P., Frost, L.